The LR Commitment

From day one LR was passionate in creating products to make you Feel Good and Look Great. Today LR is Europe's number one network marketing company. It's success is derived from five various factors. These are supported through LR's CEO Dr James Abend.

The LR Success Factors

1. Highest Quality Product

The LR Success is supported through German Made products. No ingredients are outsourced. All ingredients are safe according to the FDA and Worldwide accepted European Cosmetic Guidelines.

LR's product success comes through years of research and development. The company HQ runs rigorous dermatologist tests on its entire product range.

In addition to this a number of products are proven effective by independent cosmetic research and study company, Dermatest. LR was also the only company to be given the Institute Fersenius and International Aloe Science Council certification for its Aloe Vera range voted as "the highest purity and quality in the market".

LR products are supported by a great satisfaction guarantee.

2. Celebrity Concept

LR has been well known for its celebrity perfume and skincare range. Iris Berben, a famous actor created her own skin care line with LR a few years back. Today LR is supported by celebrities with their own exclusive fragrant arrangements. The LR celebrity fragrances are only available via LR Partners. Celebrities such as Leona Lewis, Desperate Housewives, Heidi Klum, Boris Becker, Ralf Moeller and many more.

3. Best Marketing Plan

LR has always been associated with a great marketing plan. Late this year LR's CEO announced new qualifications in order to make it easy for new Partners to gain high levels of commission and to receive rewards faster such as the VW Polo. This underlines the company's commitment to its partners through providing them with recognition and support. Rewards include commission, bonuses, VW Polo, Mercedes Benz, Porsche, international holidays and more.

4. Company Ethics

We have a high ethical standard.
A Business should treat all people like precious and reliable friends. Therefore it is our moral duty to be sincere and respectful with our colleagues and customers. Let's be direct: Nobody wants to make business or purchase products from a Company who does not live by this ethic. We work together with you, our Business Partners, as a friendly and reliable international Company. (And we do that really well!)

We have a high respect of our environment.
We see Nature as a source of inspiration and health. We support this opinion by using recyclable raw materials and environment friendly procedures. Wherever possible, we use recycled materials and energy saving means of transportations. We try to avoid PVC as much as possible. All LR-Systems and Procedures are in accordance with EU-Guidelines.

Child labour - Non-existent at LR.
A child has the right to be a child. Therefore no child should be used as cheap labour. We demand from our suppliers, a written confirmation to also abide by this.

For our Products no animals are tested.
LR carries out no animal testing, nor commissions anyone to do so. We produce our Health and Beauty Products in a way that makes you feel good to use them and sell them.

Others just talk about it. We act.
We support working people to make a change possible. There is a lot to do in this world. Every year we donate to organisations all around the world. We support people who have the spirit and ambition to turn our world into a better place - People, who work and who take the chance for Change.

5. Company Values - Balance, trust & Motivation

Balance
We believe in a fair balance in everything. An awareness of well-being, an awareness  for financial security and an awareness for sensible nutrition in the care for oneself – the perfect balance in everything is very important.

Trust
Our network of partners and consultants is based on trust. To achieve this, we need trust in our products, in our philosophy and in our partners and colleagues.

Motivation
We grew from a 2-man-business into a worldwide successful company. We have reached this by presenting people the chance to improve their lifestyle in different ways. And we will continue to do so.

The vision of LR
LR is to be recognized as a professional partner for their high quality and attractive prices for Health & Beauty Products, with a Marketing plan which supports and makes the personal success very achievable.

The LR Mission – We keep our promises
We promise that you can live a better life with LR. This means for our Customers, they can feel and look better by using our Products. For our Consultants it means that we supply the support for those who want to work with us and we offer a chance for change.

6. The LR Core Value

LR is not a pharmaceutical company but is a provider of high quality health and beauty products. The majority of our products are tested by independent organisations such as Dermatest or the International Aloe Science Council, all of which continually test the ingredients and results from our products. LR also has their own team of dermatologists and cosmetics professionals who continually test, research and develop products, both new and old.

LR health products make you feel good, while LR beauty products make you Feel Great. Some companies have one, however at LR we have the belief that you can’t have one without the other.

So we say Feel Good & Look Great at the same time!