Hi there, I'm Michelle. I have been in the health and beauty sector for more than 20 years. I started my journey in a salon. Over the years I have come to terms with many various products. All of which vary in some way. 

Some people believe skin care is all the same. As a beauty therapist I don't believe so. Just like science every product is formulated differently. Every product carries different ingredients, packaging and manufacturing processes. Some products like many supermarket brands are similar but differ in some features.

Every ingredient and formulation has a different effect. Choosing the right products for your skin can be a difficult and timely process. The easy way is to receive or purchase samples. However the most recommended is to use products that aren't just dermatology tested but also proven hypo-allergenic. You'll find this term rare with products in retail shops. This term means the product has been tested for its ingredients. Due to non-dubious ingredients the product is suitable for all skin types and is less likely to give off a rash or allergic reaction.

I recommend trying products with this as well as independent support and recognition. In all my years I have found the best product was one sourced from Germany. The product is hypo-allergenic, dermatology tested and is even recognised by worldwide testing and quality organisations like Institute Fresenius and the IASC.

Germans Know Best For Quality

Until now, Germans have been known best for their innovation in cars. Today they are also known for their quality assurance, family promises and exceptional technology for health and beauty products.

German Health and Beauty By LR was one of the first companies to use new areas of nano-technology. Through the use of small particles LR has created products like MicroSilver, tiny silver ions which clean out bacteria and micro-organisms on the skin. Whilst in other areas of skin care, DNA repair and UVB rays have been solved with this concept.

LR introduces and tests over 160 products in a year. From this only about ten or twenty products are chosen for development and sale. Only the finest products are sold in the range.

All LR Products Must Satisfy Our Strict Quality Policy

• Proven Hypo-Allergenic
• No Animal By Products
• No Radioactive Materials
• No Animal Testing
• Must contain Non-Dubious Ingredients
• Must Be Effective
• Meet Worldwide European Cosmetic Guidelines
• Ingredients Proven Safe & Effective
• All Packaging To Maintain Quality

In addition to dermatology tests taken by the factory in Ahlen, Germany, LR has a number of independent organisations who self-regulate our products and manufacturing process:

The LR Quality Promise

The LR Brand is unique as all products are Made In Germany. No ingredient or product is outsourced. All products are developed within the 320 million Euro investment manufacturing plant in Ahlen, Germany.

Our Aloe Vera is planted, harvested, cold pressed and delivered in Mexico. This is LR's own plantation and all plant is hand cut. This assures the purity and quality of our Aloe Vera products.

LR Quality Is Unique

We were voted as the "Highest Purity & Quality" Aloe Brand In the market by Institute Fresenius. 

The International Aloe Science Council studied our Aloe Vera finding thousands of enzymes, vitamins and minerals. All these linked to support many digestive, health and skin problems.

We use one of the highest perfume oil concentrations assuring our scents last longer. We do not sell copy, third-party or fake products. Rather, celebrities from around the world have chosen us to develop their exclusive fragrance.

LR Green Policy

LR has a high stance when it comes to being green. We believe that any company should be aware of the impact they have to the global environment. For this reason we have environmental policies in place for our electricity and water usage around the globe including in our Ahlen, Germany factory. We understand the need to reduce waste. We use product packaging that minimise the use of waste by using more recyclable materials such as plastic or cardboard. We also ensure ingredients have a positive effect on the environment.

Celebrity Trusted

LR’s unique celebrity perfume concept is supported worldwide

LR is world renowned for its celebrity perfume concept. Recently, celebrities such as Heidi Klum, Marcus Schenkenburg, Leona Lewis, Desperate Housewives, Carmen Electra, Boris Becker and Iris Berben have teamed up with us to create their own personal fragrance or product line.

No Celebrity Just Puts a Name to a Fragrance
Our celebrities are involved in the entire process. Leona Lewis learnt this when choosing LR, stating she had to do it all and was quite happy with the entire process. Leona also shared her belief in LR, stating it is an ethical company and that she really does love LR.

The Key Points

• LR is a 25 year old reputable company
• LR is one of Europe's largest Health and Beauty Groups
• LR do not test their products on animals
• LR products are hypo-allergenic
• LR products meet European Cosmetic Guidelines

Find out more by visiting Factors to Success or contact us.